Rooted in Africa is a family-owned business. All born and bred South Africans, we are sticking to our roots here in the US, and representing our beloved home! For us, the spirit of Africa is seated deep in our hearts - the raw beauty of the land, the music of the city streets, the love and courage of its people. We founded our company on the principle of giving back to the land which has given us so much.

 Our mission is to provide economic and employment opportunities for Africa, while concentrating on the exploding natural & organic market in the U.S. to fuel that industry in Africa. We aim to draw international awareness to the continent as a rich source of natural wealth and a potential global player in this burgeoning market!

Meet the team

Our Company Vision