Home
Rooted in Africa news

Know the facts!

The vast majority of cosmetic products contain various ingredients that have been proven to be dangerous and potential carcinogens.

Although these ingredients are often (not always!) included in small amounts, our exposure to these toxic chemicals adds up over time. The average woman absorbs 30 POUNDS of cosmetics over her lifetime! Do the math, and we are talking about large amounts of dangerous chemicals absorbed into our bodies!

The Environmental Working Group (EWG – www.ewg.org), a coalition of health advocacy organizations, says the average American adult uses nine personal care products daily containing a total of 126 chemical ingredients!

About us
Why Africa?
Why Natural?
Products
Retail Partners
Newsroom
Give back!
Contact us

Key ingredients to avoid:

Petroleum byproducts

Artificial Fragrance

Artificial Colorants

Formaldehyde-releasing preservatives

Parabens

Sodium Lauryl Sulphate

Propelyne Glycol

Talc

To read about these harmful ingredients, and why you should avoid them, download our report here.

Let's shop!

Buy right here, or see a list of stores in your area!

What is natural?

What is organic?